E4u is a division of MSA Industries (Pvt) Limited. The Dream Theme behind e4u creation is “e 4 u” abbreviated from “Everything for You”. The need for concept shops in Pakistan especially for electronic products is clearly eminent. The last decade proved to be highly beneficial for branded concept shops pertaining to clothing, shoes, toys, restaurants, furniture, and many other businesses. The electronic product category remained untapped in this regard though the walk-in and corporate customers were always desirous for a decent place to buy from. This untapped opportunity is the focus of interest for e4u. We are working in full swing to pick strategic locations to build these concept shops all over the Urban cities of Pakistan and a Reputed architect is busy in canvassing the Exteriors and interiors.