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PeaceNiche, a not-for-profit NGO, registered under the Societies Act of 1860, is committed to becoming a vibrant centre of Pakistan’s developing civil society. PeaceNiche is a social entrepreneurship project that blends the best of business practice with the non-profit urge to make meaning rather than focusing purely on the bottom line.
PeaceNiche/T2F was born out of a desire to enact transformational change in urban Pakistani society. At one end of the spectrum, capitalism is booming and the new religion is consumerism. Those interested in the betterment of lives tend to focus on feeding the needy, educating the poor, and building hospitals.
PeaceNiche/T2F wishes to focus on the issue of Intellectual Poverty Alleviation without which no form of social change is likely to take root or prosper. Political will is largely absent in the middle and upper classes owing to a variety of reasons, ranging from apathy to disillusionment. Young people, who are touted as future leaders lack awareness, access to role models, and the desire to move out of their comfort zone. It is essential, if our society is to move forward in any meaningful manner, that the youth and middle classes be engaged and shaken out of a dangerous state of lethargy.
PeaceNiche/T2F has its eyes set on the urban city dweller who has had little or no access to culture, including art, music, literature, and film and certainly no platform for creative expression and discourse. By sensitizing the urban elite and middle classes to global issues that affect humanity, through lectures, discussions, talks, and new media interventions, PeaceNiche/T2F aims to build political will, thought leadership, and a genuine desire to make a difference.