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Lower Ground Floor, Mall of Lahore, Tufail Road, Cantt, Lahore

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History of Nike
The Nike athletic machine began as a small distributing outfit located in the trunk of Phil Knight's car. From these rather inauspicious beginnings, Knight's brainchild grew to become the shoe and athletic company that would come to define many aspects of popular culture and myriad varieties of 'cool.'

Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his Oregon runners, and Knight's search for a way to make a living without having to give up his love of athletics. Bowerman coached track at the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for better quality running shoes clearly influenced Knight in his search for a marketing strategy. Between them, the seed of the most influential sporting company grew.

Few can question Nike's financial hegemony. But nearly $7 billion in revenues clearly begs the question, What sells these shoes? It is my assertion that Nike's power to sell comes from deep-rooted yearnings for cultural inclusiveness and individual athletic accomplishment. These seemingly paradoxical desires collide in consumers hearts and minds and produce the unyielding zeal for Nike shoes and apparel. Unfortunate effects of this zeal can be found in the rash of Nike apparel killings in 1991 and the profusion of Nike collectors and webpages designed around the company's products. Nike appeals to these disparate elements of Americans' personalities through an advertising philosophy that is, at once, simple and sublime. In addition, Nike's practice of top-level athletes promoting their products appeal to countless ages and creeds as a way to identify with and emulate their athletic heroes. These forces work powerfully upon the individual consumer, but one should not lose sight of the cultural context in which the individual moves.

Nike is the world’s most known and trusted sports and fitness company. Headquartered in Beaverton, Oregon, Nike has expanded to virtually every continent on the globe.

For the past 30 years, Nike has revolutionized the science and technology of athletic footwear, apparel and equipment. Footwear technologies like Air, Shox and Lunar have been engineered to provide athletes with maximum cushioning, flexibility, and durability. Nike apparel is made with special fabrics that offer protection from outside elements. These apparel aid the body in its natural cooling process in warmer weather, and guard against heat loss in colder weather. Nike also offers an impressive collection of equipment and backpacks. There is virtually no sport that Nike has not catered to and acquired a following of athletes – both professional and amateur.

In order to cater to the requirements of the entire family, Nike the World's No 1 Sport Brand is proud to announce the opening of it’s state of the art store at the Ground floor Mall of Lahore, where new arrivals are already on display.

Added by: Mouzzam on 11/05/2011

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