BUSINESS PHILOSOPHY
Pakistan is a hub of naturally drafted hybrid culture where the beauty lies as on one end people value their traditional norms, where on the other side respect advancement and excellence. People are honest and work hard, and appreciate anything where recipe has been configured to said ingredients. Metro is not just a footwear brand but somehow a versatile brand knitted in society as a Cultural norm. The growing trust of our valued Customers is making it even stronger. Appreciation from Governments & International Organizations has endorsed Metros Quality standards. At Metro we ensure to serve our Customers through providing them economical, comfortable, moderate and fashionable products. In addition to the above service to the nation Metro has created job opportunities for more than 200 persons directly and more than 1,000 persons are indirectly benefiting through Metro Suppliers.
MISSION
Leading innovation and creativity into comfort and style.

OBJECTIVES

• Develop customer evangelists through high measures of customer satisfaction.
• Strengthen Metro Brand via organic word of mouth by ensuring quality standards.
• Provide Branded products to all income groups of the community in line with their fashion needs.
• Promote an excellent working environment integrated with a dynamic organization culture and rewarding the employees according to their performances.
• Remain to be good pay masters for prompt and timely payments to Vendors, Financial Institutions, Employees and others parties.

HISTORY OF THE ORGANIZATION

Metro first branch was established in 1986 with a commitment to serve the footwear needs of the community. Having surpassed the expectation of our Customers by virtue of quality and durability the next phase was the expansion of operations.
As the population of twin cities (Rawalpinidi-Islamabad) was expanding sharply, therefore a great need was felt to enlarge the operations at different locations to provide quality products to Metro Customers. For this purpose two more branches were opened in the Twin Cities in the year 2000. Gradually, the heat of the Metro brand goes beyond the boundaries. In 2000, management decided to open a Metro Mall in Mirpur Azad Jamu & Kashmir to offer various quality products to the Customers. Today Metro is not only a Shoe Brand but its a Brand known for its quality standards having multiple products being offered to its customers.
FUTURE BUSINESS PLANS
Considering the public response and immaculate demand of Metro products, Management has decided to expand its operations and have a three phase expansion strategy for future growth. In the initial phase we have planned to open five outlets before December 31, 2007 at various leading shopping centers in various cities of the country which include Peshawar, Gujrat, Gujranwala, Sialkot and Faisalabad. Secondly Metro has planned to enter Lahore which is a big market for Metro Brand. For this purpose there is a plan to have ou