When Rafina begins working at Radiance, Pakistan's most exclusive salon, she enters a long dreamed but seldom seen world. It is fragmented, evolving culture where the affluent float above the urban masses in a parallel reality. Cilents smoke imported cigarettes and reveal sexual conquests, while the lower class women working there face a more open struggle with honor and prosperity.Chance and willfulness propel Rafina's rise as a runway and billboard model. As Rafina climbs the social ladder, she is caught between two men with very different visions of Pakistan and the Role of women. Arif, a party man, dreams of a better world through political action, but he is moulded by traditionalism that doesn't account for her dreams. Jamal, urbane and ambitious, is convinced the fashion industry can help women lead Pakistan into the modern world.